
Market leadership
in a digital era
Principles, practices and creative solutions for marketing, positioning and digitally transforming in an agile, fast-paced, audience economy.
Facilitation | Coaching | Design Thinking | Creative Direction
Strategy | The Future of Work and the Workforce | Transformation | Digital | Storytelling
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Fuelled by a passion for growth, change and progress, D. Why is set-apart by its unique blend of creative energy, brand insight, experience in enterprise change and digital strategy.
Using entrepreneurial frameworks, he helps organisations become more successful in today's (and tomorrow's) marketplace. Bringing clever thinking and creative storytelling together with an entrepreneurial energy that captures projects, executive teams and board rooms.

Dave Yeates
Director, Digital Marketing and Transformation Specialist
Dave is a visionary and serial entrepreneur.
Combining a deep passion for entrepreneurship and innovation with philosophy, leadership and design thinking, Dave is a forward thinker, strategist and an architect of change. Dave, and his companies, work with growing, changing and transforming enterprises that need structure, clarity or a fresh perspective on their trajectory; stretching their strategy, navigating their complexities or crafting a compelling narrative that guides the whole enterprise. From Mission to Market.
Dave commonly deploys his skills as a coach, influential strategist, facilitator and speaker. He has individually coached over 300 business leaders in the Mining, Engineering, Technology and Services sector all over Australia on topics that include future workforce, digital disruption and business transformation.

Carmen Yeates
Director, Photographer, Influencer
Carmen has been involved in entrepreneurial ventures her whole life.
She knows too well the grit required to 'get things done' in the world when you're small and growing. Applying that same ethic to creative industries, social media and photography for both D.Why and her own practice, rosegrace photography (below).
Carmen brings critical thought, creativity and an aesthetic touch to all she does.